It's hard to talk about therapy without devolving into earnest cliches or infomercial-ese, and I'm allergic to both. I'm not even wholly committed to using the word "therapy" to describe what I do. To me it implies a distance between the two people involved that fosters a sense of social role-playing, isolation and solipsism...the antithesis of what most of us need more of in life.
I work especially well with people who can't help but question the way things "are," are as interested in asking the right questions as they are in getting handed the answers, are not in thrall to authority—including mine—and have their own well-developed, idiosyncratic ways of thinking about things. (If you don't have that last part together yet, fear not... I'm really good at helping people find that in themselves).